The Beautiful Girls Campaign which is a LABEL & Lord of the Drinks initiative, was conceptualized to raise awareness about Breast Cancer. All proceeds from the campaign would be donated to the Women's Cancer Initiative-Tata Memorial Hospital who will then invest these donations in helping those who are suffering, in research & other awareness drives.
Visit our page to participate in the campaign & see what else we're doing:
https://www.facebook.com/events/338344573600955/
You can also donate to the cause directly: